THINK, SPEAK, AND ACT.
Three days of live script mastery, role-play, and objection handling — led in person by Mike Ferry-Trained Coach Larry Kozak.
Internalize the
scripts that win
listings.
Get ready to take your listings and productivity up a notch in 2027! Join us for an interactive 3-day event where you'll learn how to effectively set appointments, tackle objections, and master the original Mike Ferry Sales Scripts.
Equip yourself with the tools that will boost your production and profits for the year. What are you waiting for? This is your career we are talking about.
Learn what to say — and why you're saying it — word for word.
Focused, full-day sessions.
Registration and check-in run 8:00 AM–9:00 AM EST each morning.
At the Productivity School you will:
- LEARN: Three full days of extensive learning on what to say in every sales situation with a deep dive into the original Mike Ferry Sales Scripts. Internalize scripts for every situation, like Just Listed, Just Sold, For Sale by Owner, Listing Presentation, Price Reduction, and more!
- THINK: Learn the proven Sales Scripts and how to deliver them. Gain the confidence of knowing the answers to all your clients’ questions and objections. Delve into the presentations word for word to understand not only what to say but why you’re saying it.
- ACT: Participate in role-play sessions for real-life scenarios that will help you overcome all objections. Practice your delivery, identify any sticking points, and build your confidence to talk to people.
What you should bring:
- A notebook for scripts and notes
- Laptop … optional for homework
- Extra pens for note-taking
- Energy and enthusiasm for role-play
Larry Kozak
Since joining The Mike Ferry Organization in 1990 and becoming a coach in 1999, Larry has helped thousands of agents achieve extraordinary success. He leads every Productivity School in person, walking through the scripts word for word so you leave thinking, speaking, and acting like a top producer. Known for his boundless enthusiasm, Larry's motto is: "I'm alive, excited, and full of energy!"
Deliver every script with the confidence of a top producer.
Role-play real-life scenarios and get live, personal feedback from Larry between assignments — not just a workbook.
Pearson Convention Centre
Brampton, ON, Canada L6T 4L7 Open in Google Maps →
Walk out ready to produce top results.
Admission includes all three days and your event workbook, so you leave ready to take your career to the next level.