Mike Ferry’s Podcast the Original: From the Army to 100 Deals a Year — John Sullivan Interviews Coach Ira Naiditch
In this episode, host John Sullivan sits down with Ira Naiditch. Ira is one of the most respected coaches in the Mike Ferry Organization.
Ira spent 20 years in the Army before entering real estate. Within seven years, he built a business closing 100 deals per year. Eventually, coaching changed his career so significantly that he became a coach himself.
Throughout the conversation, Ira reveals what top agents do differently. He covers listings, database building, and consistent prospecting. He also explains the financial goals that should drive every production target. Additionally, they discuss discipline, schedule, and why committed agents outperform the competition.
This episode is packed with practical insights. It is ideal for agents who want to grow production and build better habits.
In this episode you’ll learn
- How Ira grew from 23 deals in year one to 100 deals a year in seven years
- Why charging transaction fees from day one added $70,000 a year to his income
- The mindset behind charging 7% commission — and why listing agents earn it
- How Ira structures coaching calls to help agents double their production
- Why knowing your full monthly expenses is the foundation of every goal
- What a strong morning schedule looks like for agents at any production level
- The difference between hunters and database-focused agents
- Why attending events and reaching out to your coach between calls makes a real difference