Real estate coach Mike Ferry’s customizable programs consist of seminars, one-on-one coaching, audio training and other methods that have been proven to deliver measurable results.
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Management Coaching

Mike Ferry's Management Programs are essential to building an office of top producing agents. We focus on increasing agent production, retention, training, coaching, accountability and office profits.
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Structured Learning Systems

Our Real Estate systems are specifically designed for Agents, Managers and Brokers who want to achieve extraordinary results through commitment, focus, and determination.
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What Is Real Estate Coaching?

Watch a video from the creator of the Real Estate Coaching industry: Mike Ferry, The Global Leader in Real Estate Sales Training.

Where is the Real Estate Coaching Industry Today?

Well it went from being one coach, myself, in 1988 and one coach only for several years to today I’m going to guesstimate, and I’m not 100% correct, there’s probably 7-8 hundred Real estate sales coaching companies opening in North America and throughout Europe, where we also have a company operating today.

And it’s interesting because today if you look on LinkedIn, almost every real estate agent has next to their name: Bob Smith, real estate agent, author (usually bestselling author), mentor, coach, real estate trainer. Almost every broker lists themselves: real estate coach, mentor, trainer.

I’m not sure I understand why, but the real estate industry has accepted coaching at a very high level. Why has it been accepted at such a high level, and why is there so much competition for your time, your attention and your money in the industry?

And I’ve said this for many, many years; real estate does not normally attract strong people that come from a direct sales background. That is not the emphasis that is attractive to our industry.

Our industry doesn’t bring those kinds of people in, we bring in good, solid working people that come from a variety of backgrounds, work habits and industries. Many times, people that have never had a job before.

For this reason, real estate coaching should be about direct sales. Meaning: teaching an individual how to complete a listing and/or a buyer-controlled sale in the most effective, productive, efficient manner to make their life, and their customers’ lives’ better.

How to Describe Real Estate Coaching

So, watch, I’m not going to try to sell you on being involved in coaching. If you would like to participate, we would be thrilled, but I think I want to clarify more than anything else what this real estate coaching is all about. There’s a lot of noise out there and I want to cut through it all so you can make the best decision possible for you and your business.